September 6, 2012 -- A consumer-driven insurance plan is gathering momentum in Oregon. Not only will people have a chance to help design this new plan, they can also have a seat on its governing board.
“This is a health plan with a conscience,” said Dr. Ralph Prows, CEO of Oregon’s Health CO-OP. “Our purpose and mission is to keep our costs down. We have to start keeping healthcare affordable and intend to have the lowest administrative costs of any health plan. We’re trying to do the right thing and are not interested in making a profit.”