Barbara Feder Ostrov; Kaiser Health News
Doctors know it’s important to talk with their patients about end-of-life care.
But they’re finding it tough to start those conversations — and when they do, they’re not sure what to say, according to a national poll released Thursday.
Such discussions are becoming more important as baby boomers reach their golden years. By 2030, an estimated 72 million Americans will be 65 or over, nearly one-fifth of the U.S. population.
Prudential Financial Inc., one of the nation’s largest life insurers, plans to announce this week that it will offer traditional individual policies to eligible people living with HIV, a condition that for decades has excluded most of them from any but the skimpiest of coverage, company officials