marketing spending

Despite Spending $39 Million on Advertising, Oregon Insurers Gain Very Few New Members

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Regence Blue Cross Blue Shield
Regence BlueCross BlueShield remains dominant, followed by Kaiser, with PacificSource bringing up the ranks, however none of the self-insured numbers fall under the count.

Oregon’s largest health insurance companies spent more than $39 million on ads and marketing campaigns in the past two years– but they seemed to find it increasingly difficult to recruit new members, according to a Lund Report review of financial records.

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