BEND, OR – The marketing team at BuildPT, the marketing arm of Vantage Clinical Solutions in Bend, recently announced the launch of Amplify, a new content marketing product created specifically to help private practice physical therapists attract, education and retain long-term clients.
Through the use of content that’s relevant, consistent and consumer-friendly, Amplify was designed to make it simpler for private practice physical therapists to promote the value of physical therapy and their clinics’ services to local audiences using five key communication channels: email, social media, the press, print collateral and the web.
“It’s our belief that an educated and empowered health care consumer is more likely to seek physical therapy as an option for their health care needs,” said Tannus Quatre, PT, MBA, founder of Vantage Clinical Solutions. “We as physical therapists understand the myriad ways physical therapy can help people overcome health and movement obstacles to improve their lives. But to be successful in private practice, we need to be better at sharing these stories with our communities.
“That’s what Amplify and content marketing is all about.”
Content marketing is used by businesses across the globe – both large and small – to change or enhance consumer behavior through the creation, use and distribution of information and images that are relevant and hold value to a particular audience.
Currently, 76 percent of all business-to-consumer organizations use some form of content marketing, according to a 2016 study by the Content Marketing Institute. The same study shows that just 38 percent of these organizations rate their efforts as being “effective” due to the lack of experience, a documented strategy or a finely tuned editorial mission.
“Amplify delivers the trifecta – a documented content strategy with a specific editorial mission delivered by a team of marketers who know physical therapy … and know it well,” Quatre said. “Our team not only understands physical therapy, what it can do and how physical therapy changes lives; we want to share these stories with the world. That’s why we created Amplify.”
To learn more about BuildPT and Amplify, visit buildpt.com and click “Content Marketing.”
About Vantage Clinical Solutions
Located in Bend, OR, Vantage Clinical Solutions is a healthcare consulting, management and marketing company that assists private practices throughout the U.S. Founded in 2006 with the mission of improving healthcare through entrepreneurship, Vantage Clinical Solutions offers medical billing and marketing solutions through its brands Vantage Therapy Billing (vantagetherapybilling.com) and BuildPT: Physical Therapy Marketing (buildpt.com) – each dedicated to the needs of the private practice healthcare business.
