(PORTLAND, Ore.)— PacificSource Health Plans has hired Susan McMaster, one of the Northwest’s leading health insurance marketing experts, as the company’s new Vice President of Enterprise Marketing and Communications.
In her new role, McMaster will lead all facets of marketing and communications for PacificSource’s commercial, individual and government lines of business, including content, brand and customer relations management.
McMaster comes to PacificSource with 15 years of experience as marketing director for three Northwest health plan organizations, and as a small business brand and operational advisor. Most recently, McMaster served as Senior Manager of Marketing Communications Governance for Premera Blue Cross. Prior to that, she was the Director of Operations, Advertising and Marketing Communications for Group Health Cooperative in Seattle.
“Susan’s health insurance industry expertise, coupled with her proven ability to build and lead an organization-wide communications strategy, will have an immediate impact on our members and the communities we serve throughout Oregon, Idaho, and Montana,” said Sharon Thomson, Executive Vice President of Community Strategy and Marketing at PacificSource.
McMaster, who began working out of PacificSource’s Portland office starting January 11, holds a masters degree in International Relations from the University of San Diego, is fluent in French, and has spent several years living and working overseas.
About PacificSource Health Plans:
PacificSource Health Plans is an independent, not-for-profit community health plan serving the Northwest. Founded in 1933, PacificSource is based in Eugene with local offices throughout Oregon, and in Idaho and Montana. The PacificSource family of companies employs 700 people, serves more than 275,000 individuals, and has 3,900 employer clients throughout the Northwest. PacificSource Community Health Plans is a subsidiary of PacificSource Health Plans and markets Medicare Advantage products under the name PacificSource Medicare. PacificSource Community Solutions is a subsidiary of PacificSource Health Plans and provides Medicaid coverage in Oregon through the Oregon Health Plan. For more information visit pacificsource.com.
