New Report: "Lessons from Healthy Kids for a Viable Health Insurance Marketplace"

July 12, 2013 -- In just a few months, Oregon’s new health insurance marketplace, Cover Oregon, will begin enrolling children, adults, and families in high-quality health coverage made affordable by the nation’s health reform law. As we head into the largest undertaking of health care expansion in our state’s history, it will be critical to enroll as many people as possible as quickly as possible to ensure a viable and self-sustaining health insurance exchange. Luckily, thanks to the success of the Oregon Healthy Kids program, Oregon will be able to leverage a strong foundation of partnerships and expertise to help Cover Oregon meet its enrollment goals.

To support this effort in Oregon and other similar efforts nationally, Children First for Oregon has produced “Lessons from Healthy Kids for a viable Health Insurance Marketplace” – a policy brief detailing the best practices developed under Healthy Kids that helped establish Oregon as a national leader in children’s health care coverage. Now we have an opportunity to apply these lessons to ensure health coverage for all. With this brief, Children First hopes to build a case for continued investments in these proven marketing and outreach strategies and to offer other states a model for successful state-based health coverage expansion.

Children First would like to thank their colleagues at Enroll America and Georgetown University Center for Children and Families for their assistance.

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