FamilyCare Health Announces New Brand Identity

PORTLAND, Ore. March 1, 2016 -- Today, FamilyCare Health announced substantial updates to its brand identity. Beginning today, members, providers and the public will see the visual updates to FamilyCare's brand, a refreshed website and mobile app, new materials and more. 
The visual changes unveiled today are the culmination of re-thinking who FamilyCare Health is in the Portland market. The simple, clean identity provides information in an easier way and extends to all aspects of FamilyCare Health's programs, activities and online presence. Creating healthy individuals through innovative systems have always been the core values at FamilyCare Health. The new brand identity -- specifically the bold, fresh, clean look; updated color palette; the "connecting the dots" graphic symbolic of connecting members to services they need and new tagline of "Health Happens Here" gives the company a forward-looking, energized persona. 

"We've always been a company that's put the health of members first," says Cindy Becker, Vice President of Community & Government Relations. "Our mission and values remain the same but it's time for our brand to more truly reflect the exceptional work of our employees and providers. And to make connecting to health care easier for our members." 
The logo will remain the same as will all of the great services FamilyCare Health offers to its members. As a coordinated care organization, FamilyCare Health provides integrated patient-centered care. The provider network includes primary care providers, specialists, mental health professionals, dentists, and hospital facilities in areas that are convenient for its members. FamilyCare Health also makes significant investments in the community by forging community partnerships to increase access to health care and better health outcomes for adults, children, and families. In 2015, FamilyCare Health invested more than $5 million in 19 local community programs. 

About FamilyCare Health 
For 30+ years, FamilyCare Health has been providing patient-centered health care to Oregonians. With over 130,000 members, FamilyCare Health is a Medicare and Medicaid managed care organization providing health plan services in Multnomah, Clackamas, Washington and Marion counties. FamilyCare was the first health plan in Oregon to integrate models of physical and mental health. It was the first Coordinated Care Organization in the tri?county area certified by the Oregon Health Authority. More information at http://www.familycareinc.org/