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Brian Grant Foundation to Partner in Global 10.10.10 Challenge in Fight Against Parkinson's Disease

July 11, 2018

The Brian Grant Foundation (BGF) is pleased to announce a partnership with Pushups4Parkinsons for the global 10.10.10 Challenge. The movement is an effort to challenge the world to do 100 million push-ups and raise $100 million in 6 months (10 push-ups and $10 at a time) to find a cure for Parkinson's, support and educate caregivers, and improve quality of life for those living with the disease.

BGF unites with The Michael J. Fox Foundation, Parkinson's Foundation, Caregiving 101, Relias Academy, Parkinson's Queensland and other organizations in promoting the campaign, already underway.

PushUps4Parkinsons, organized by the Cutler Foundation, originally began as founder Evan Cutler's personal push-up challenge of 100 every day for life, to honor his father Keith during his courageous 14-year journey with Parkinson's, and mother Arleen, dedicated caregiver. With some quick math from the help of his son Jonah, they realized that if Evan continued this push-up movement every day until the age of Keith’s passing, 74, he would reach 1,000,000 push-ups.

"If I can do one million push-ups, and I will, then we should be able to get the rest of the world to do 100 million! And while we're at it, let’s raise 100 million dollars," said Cutler.

The project quickly gained attention within the Parkinson's and caregiver communities, and expanded to a movement with potential impact on a global scale. Now known as the 10.10.10 Challenge, participants are encouraged to record and share a video or pic of themselves doing 10 pushups, give $10 at www.my101010.org, and challenge and tag 10 friends do the same.

Global Challenge Day events are being planned for October 10th of this year, with the goal of uniting people around the world to simultaneously do push-ups at 10:10am. The goal? To enter the Guinness Book of World Records for the most push-ups at one time.

"We’re going to engage the world to have some fun and improve our health, all while providing funding to educate, enrich and improve the lives of caregivers and those with Parkinson's," says Cutler.

As a valuable resource to family and professional caregivers, our partner, Relias Academy, is offering free Parkinson's education courses to families and professionals to improve the level of care provided to those with Parkinson’s around the world. Please visit Relias Academy to access these free online courses.

"We’re delighted to join this global movement to support the Parkinson’s community," said Katrina Kahl, executive director of the Brian Grant Foundation. "Our mission is to improve the well-being of people with Parkinson's through exercise and nutrition. The 10.10.10 Challenge is a great way for us to advance our mission while also supporting the work of the many other incredible organizations around the world."

Brian Grant Foundation: Founded in 2010, the Brian Grant Foundation provides tools to improve the well being of people with Parkinson's. BGF's programs focus on exercise and nutrition to help people with Parkinson's manage their symptoms, improve their overall health and prevent other serious illnesses. Learn more at www.briangrant.org.

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For more information, or to get involved today, please visit www.pushups4parkinsons.org or find us on Facebook.

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