A’s, B’s & O’s Have Disappeared – Red Cross Seeks the Missing Types

 There simply aren’t enough people giving blood, and a new American Red Cross survey finds that widespread misconceptions about blood donation may be contributing to a shrinking blood donor population. The Red Cross is joining an international movement as it launches the Missing Types campaign to combat this trend, calling for new blood donors and those who haven’t given in a while to help fill the gaps and ensure lifesaving blood remains available for patients. During the campaign, the letters A, B and O – the main blood groups – are disappearing from brand logos, social media pages, signs and websites to draw attention to the critical role of every blood donor. You can join the #MissingType movement by encouraging the public to give before the letters A, B and O are missing from hospital shelves. The attached news release explains the Missing Types campaign and includes more details about the new survey findings. Additionally, the following resources are available:

• Survey infographics plus two additional print and social graphics (How to prepare to give blood, What to expect at your donation)
• B-roll video
• Photos
• Public service advertising tools (print, broadcast and digital)
• YouTube PSA for embedding on websites and sharing via social media

 

 Natividad Lewis | External Communications ManagerBiomedical Field Marketing and CommunicationsAmerican Red Cross
(503) 528-5731 (o) / (971) 601-0351 (c)[email protected]Web: redcrossblood.orgFacebook: facebook.com/redcrossbloodTwitter: @RedCrossBloodNWPNW1