Metropolitan Group

Colorectal Screening Gets Under Way

The Lund Report
Oregon Public Health pilot program shows that word of mouth is the best way to encourage people to get screened to help prevent colorectal cancer

November 21, 2011 -- Oregon Health Authority’s Public Health Division and its county health partners launched a new statewide campaign today to increase colorectal cancer screening among Oregonians over age 50 (over 45 for African Americans). Guided by a research finding that people are much more likely to get screened if they are encouraged by someone they know and trust, the campaign takes an innovative approach by empowering already screened men and women to serve as champions and to encourage people they know to get screened.

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