Dr. Peter Bernardo, a general surgeon in Salem, has become president of the Oregon Medical Association, which represents 7,600 physicians, physician assistants and medical students. In solo private practice for nearly 17 years, he led the tort reform effort by the OMA in 2004, which would have limited non-economic damages to $500,000. Voters narrowly defeated the measure, which was vigorously opposed by malpractice attorneys.
The Lund Report
Dr. Bart McMullan, president of Regence BlueCross BlueShield of Oregon, will step down later this spring, but remain with Regence in a different capacity. His replacement is expected to be appointed in July. In 2008, McMullan earned $767,161, which included a bonus of $365,912.
Keith Forrester has joined Kaiser Permanente as director of regional large group sales and account management. Most recently he held a similar role at Regence BlueCross BlueShield of Oregon where he successfully achieved new business, retention and profitability goals. He brings 18 years experience in insurance sales. Before joining Regence, Keith was sales manager with Prudential Group Insurance and held several sales positions with Standard Insurance. He holds an MBA in marketing from the University of Oregon.
Mike Cerdan left Regence to join Kaiser Permanente as its manager of regional large group sales. He was the manager of account executives with Regence for 2 1/2 years and earlier spent 10 years with the Premera family of companies; the last seven with LifeWise Health Plan of Oregon. He began his insurance career as an underwriter with MetLife in 1986 and is a graduate of CSU Sacramento.